Why Process Matters
A website project without a clear process is a project that runs over time and over budget. We’ve seen it happen — with agencies, with freelancers, and with in-house teams. The work expands to fill the available time, decisions get revisited, and nobody is quite sure what “done” looks like.
Our process is documented, repeatable, and transparent. You know what’s happening at every stage.
Stage 1 — Discovery (Week 1)
Before we touch a design tool or write a line of code, we need to understand the brief deeply.
We start with a structured conversation:
- Who are your customers? Not demographics — actual people with actual problems.
- What action do you want visitors to take? Enquiry, booking, purchase, or something else?
- What does success look like in 6 months? Traffic? Leads? Revenue?
- What do you have that your competitors don’t?
We also audit your current site (if one exists): performance score, mobile experience, content gaps, and technical issues.
By the end of Discovery, we have a written brief and a defined scope.
Stage 2 — Architecture & Content Planning (Week 2)
We map the site structure before designing anything. This means:
- Page hierarchy — which pages exist and how they link to each other
- Content requirements — what needs to be written or provided for each page
- Functionality — contact forms, booking systems, e-commerce, integrations
Content is the hard part of most website projects. We help you understand exactly what you need to produce, and when.
Stage 3 — Design (Weeks 3–4)
We design in the browser where possible, using component-driven development. Rather than creating pixel-perfect Figma mockups that don’t reflect how real screens behave, we build real, responsive components and show you how the site actually feels.
You review designs in a staging environment. Your feedback is collected, prioritised, and implemented in a single revision round.
Stage 4 — Development (Weeks 4–6)
Build. The technical stack is assembled:
- WordPress configured as a headless CMS — your team can edit content from day one
- Next.js frontend built and deployed to the Docker stack on your server
- Traefik SSL — HTTPS from the start, no browser warnings
- Performance optimisation — image compression, caching, Core Web Vitals tuning
We run automated tests throughout this phase. Every push to the codebase triggers a build check.
Stage 5 — Content Population & Review (Week 6–7)
Content goes in. We help you structure and format copy for the web — which is different from print, and different from social media.
You review the complete site in staging. This is your final opportunity to request adjustments before launch.
Stage 6 — Launch
On launch day:
1. DNS is updated to point to the new server 2. SSL certificates are confirmed 3. We run a post-launch smoke test — every page, every form, every critical user journey 4. We monitor error logs for the first 24 hours
You receive a handover document: admin credentials, how to add and edit content, how to contact us.
After Launch
We’re not a build-and-disappear agency. We offer ongoing support retainers for sites that need regular updates, security monitoring, and technical maintenance. Our infrastructure runs automated security updates and daily backups as standard.
Start the conversation → — tell us about your project and we’ll get back to you within one business day.